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What Watson and Jeopardy Teach Us about Computers and Language
Image by charliecurve via Flickr Like millions of others, I have watched the past two nights as a computer has taken on Ken Jennings and Brad Rutter, Jeopardy’s two greatest champions. IBM’s Watson...
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Marketers must be mindful of the software ecosystem
Image by Chris Pirillo via Flickr It’s a brave new world for marketers. When I started in this business, it would have been hard to find two teams with less in common than the IT team and the...
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Watson? Quora? What’s the perfect answering machine?
Image by andertoons via Flickr When Quora announced earlier this month that they were eliminating their policy against self-promoting questions and answers, some analysts wondered if that was opening...
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Blog so you can be taken completely out of context
Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are...
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Why you too should be social media slutty
Photo credit: Christopher S. Penn If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not...
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Why enterprise digital marketing can’t be completely in house
Image via CrunchBase Chris Abraham wrote a great post on Friday called “Why you shouldn’t bring your social media (completely) in house.” He made a lot of great points in that article and I want to...
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The Seven C’s of Content Quality
Panda (Photo credit: PeroMHC) Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. As everyone who...
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Three Ways to Build Links in the Age of Google Penguin
Image credit: Getty Images via @daylife Last month, I talked about The Seven C’s of Content Quality, as a way of helping you develop higher quality content. Why is this important? Because the Google...
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Are you turning your marketing into PR?
Photo credit: Wikipedia Some of you might be scandalized to here me urge you to turn marketing into PR. I mean, I have a reputation as someone who is constantly advising people to measure everything...
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Share This: 5 Tips You Must Learn to Create Sharable Content
Photo credit: SHAREconference During last month’s webinar on how to use web analytics and search marketing, Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers...
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